We’re thrilled to announce that WTATennis.com has won the Innovative Fan Engagement in Women’s Sport category at the ISC Women’s Sport Business Awards 2025, recognising our work on the launch of the new WTA website.

This award recognises our dedication to creating digital platforms that truly engage both passionate and casual tennis fans. The redesigned WTA site isn’t just about broadcasting scores, it’s about storytelling, immersion, personality, and connection. From dynamic match centres and cinematic UX design, to interactive fan features, it has been built to bring fans closer than ever to the sport and its stars.

Alex Powell, WTA Ventures Vice President of Digital, said: "At the WTA we are proud to celebrate innovation that step changes how fans engage with the game we all love. This award recognises our relentless drive to elevate our digital products, combining creativity and the latest technologies to create a true home for women’s tennis. We’re just at the beginning of this journey, and we're excited to keep pushing innovations that can inspire new generations and champion our outstanding athletes".

Bethan Jones, Delivery Director at Pulselive, also commented: "We’re incredibly proud that the transformed WTA website has been recognised. At Pulselive, we are deeply committed to elevating women’s sport through world-class digital experiences that connect with both avid and casual fans alike. The WTA has been an outstanding partner in this journey. Their vision and collaboration have been key to creating a platform that truly celebrates the athletes and inspires fans around the world. This is just the beginning, we are truly excited for what is yet to come".

You can find out more about the project and the work that went into the new WTA website in our full case study here.